Letter from the CEO
Welcome to the Rochester Genesee Region Transit Authority website.
Excitement is building at RGRTA as we get closer to the grand opening of our brand-new RTS Transit Center. It is the culmination of many years of planning and much effort on the part of hundreds of people. The Transit Center will be a vital, vibrant destination for millions of riders—but not a final destination for RTS. In fact, our Center is simply the next step in helping us to realize our vision: The preferred transportation choice.
This year, we completed a collaborative strategic planning process that involved our Commissioners, Executive Management and Leadership Teams, RGRTA employees, and customers. The goal was to better understand the needs of our community and to determine how to meet those needs in light of current fiscal realities.
While our vision still resonates with people, we decided it was time to refresh our mission and values. Moving forward, our mission is: We are our community’s provider and partner for safe, reliable, and convenient public transportation that more and more people can build their lives around.
We made this shift because RGRTA doesn’t just serve our community; we collaborate with multiple audiences, which include our bus customers in seven counties and over 65 business partners who rely on us to get to jobs, school, shopping, health care appointments, and leisure activities. We are truly a backbone for our community.
We also refined our values, which are now: Integrity, Respect, Service Excellence, Performance Focus, Engagement, and Fresh Thinking. Each of these is important to our success. Engagement is what will drive our company: when employees are more engaged, they will in turn engage our customers—which will enhance the customer experience. This will enable us to continue to increase ridership and boost customer satisfaction. Performance Focus and Fresh Thinking are values that will help us to continue to be financially successful. Solid financial management is a cornerstone of our organization, and we are reinventing, streamlining, and even providing more routes with the level of funding provided to us.
As we look ahead, we will remain customer-focused in every market we serve, which includes people who rely solely on public transit, along with commuters, college students, older adults, and people with impaired mobility who choose public transit as their preferred transportation.
One of the key highlights of 2013 was the success of our transportation partnership with the Professional Golf Association for the 95th PGA Championship at Oak Hill Country Club. Approximately 250,000 residents and visitors experienced our public transit service, and the response was overwhelmingly positive. We’ll give everyone a fresh look at RTS this year with the opening of the new Transit Center!
On behalf of our more than 840 dedicated women and men who proudly enjoy delivering their highest-quality service—still at just $1 a ride—thank you for visiting our site. We encourage you to ride the bus and help us drive forward to become the preferred transportation choice in our community.
Chief Executive Officer